The Story Behind Transketing
Transketing was created by Alejandro Murillo to help businesses and agencies reach the U.S. Hispanic market through Spanish marketing built to connect, persuade, and convert.
Transketing was created by Alejandro Murillo to help businesses and agencies reach the U.S. Hispanic market through Spanish marketing built to connect, persuade, and convert.
For years, I worked closely with businesses adapting English content for Spanish-speaking audiences. Over time, one pattern became clear: the companies that performed best were not the ones simply translating their message. They were the ones adapting it in a way that felt natural, relevant, and persuasive to Hispanic audiences.
That experience shaped the foundation of SLV Spanish and eventually led me to define a clearer methodology for Hispanic-market growth
At a certain point, I realized I was doing more than translation. I was helping businesses reshape English-first campaigns so they could actually resonate with Hispanic audiences.
That meant adapting more than words. It meant rethinking messaging, trust signals, search behavior, structure, and conversion.
I was not just translating. I was Transketing
That realization led me to coin the term Transketing — a methodology built to bridge English strategy with Hispanic-market performance.
Built from real market experience
Transketing comes from years of working with Spanish-language adaptation in real business settings, not from theory alone.
More than translation
The methodology combines Spanish SEO, CRO, and cultural adaptation to improve how campaigns connect and convert.
Designed for growth
The goal is not just accurate Spanish. The goal is a Spanish-first marketing system that helps businesses and agencies unlock Hispanic-market opportunity.
Clearer strategy
We help clients move beyond generic translation and into Spanish marketing that aligns with audience behavior, search intent, and conversion goals.
Better market connection
Because Hispanic audiences are diverse, campaigns need more than language accuracy. They need cultural and strategic adaptation.
A practical growth model
Whether you are a business or an agency, Transketing gives you a more structured way to reach the U.S. Hispanic market with confidence.
If you want a smarter way to reach the U.S. Hispanic market, let’s talk about how Transketing can help you adapt what already works into Spanish marketing built to perform.
